{"id":7984,"date":"2016-04-14T12:50:50","date_gmt":"2016-04-14T09:50:50","guid":{"rendered":"http:\/\/blog.erm.ee\/?p=7984"},"modified":"2016-04-14T17:07:14","modified_gmt":"2016-04-14T14:07:14","slug":"rahvarada-raadile-ei-rohtu","status":"publish","type":"post","link":"https:\/\/blog.erm.ee\/?p=7984","title":{"rendered":"Rahvarada Raadile ei rohtu"},"content":{"rendered":"
<\/fb:like><\/div>
<\/div><\/div>

Kaarel Tarand, avalike ja v\u00e4lissuhete juht<\/em><\/p>\n

M\u00e4rtsis viis uuringufirma TNS Emor Eesti Rahva Muuseumi tellimusel l\u00e4bi arvamusk\u00fcsitluse, et selgitada v\u00e4lja, kuiv\u00f5rd tuntud v\u00f5i tundmatu ERM Eesti elanike seas ning v\u00f5rdluses teiste, juba oma maju ja h\u00e4id n\u00e4itusepindu omavate muuseumidega on.<\/p>\n

\"Slaid2\"<\/a><\/p>\n

Valim ja meetod ei v\u00f5imalda tulemusi v\u00f5tta absoluutse t\u00f5ena, kuid l\u00e4htepildi ja sisendi ERMi l\u00e4hikuude turunduse ja reklaamitegevuse kavandamiseks annab k\u00fcll. Vastavalt lepingule Emoriga kordame k\u00fcsitlust augustis ja oktoobris.<\/p>\n

\"Slaid3\"<\/a>Esimese k\u00fcsimuse esitamisel ei antud vastajale ette vihjeid ega nimepakkumisi. Ettearvatult on Eesti tuntuim muuseum Eesti Kunstimuuseum (spontaanne tuntus 55%), mida oskavad \u00fchtviisi h\u00e4sti nimetada nii eestlased (61%) kui ka Eesti muukeelsed (42%). ERMi tuntus mitte-eestlaste hulgas on peaaegu olematu (5%). Seda enam teeb r\u00f5\u00f5mu, et eestlaste hulgas on veel suletud ning korralike n\u00e4itusepindadeta muuseum h\u00e4sti tuntud (36%) v\u00f5rdluses heade kolleegidega Tallinna t\u00e4htsamates muuseumides, nagu Ajaloomuuseum, Vaba\u00f5humuuseum ja Meremuuseum.<\/p>\n

\"Slaid4\"<\/a>Neile, kes ei suutnud Eesti Rahva Muuseumi nime iseseisvalt meenutada, esitati aitav k\u00fcsimus \u201eKas teate v\u00f5i olete kuulnud Eesti Rahva Muuseumist\u201c? Ligi pooltele k\u00fcsitletutest (44%) tuli muuseumi nimi tuttav ette ning kokku 30% k\u00f5igist k\u00fcsitletutest ei olnud ERMist midagi kuulnud v\u00f5i ei soovinud selle kohta midagi \u00f6elda.<\/p>\n

\"Slaid5\"<\/a><\/p>\n

Vanuser\u00fchmade l\u00f5ikes on ERMi summaarne tuntus \u00fcsna \u00fchtlane, k\u00f5ikudes vahemikus 67\u201375%. K\u00f5ige rohkem teavad ERMist eakam vanuser\u00fchm 65\u201374 ning nooremad vanuses 25\u201334 aastat.<\/p>\n

\"Slaid6\"<\/a><\/p>\n

Nagu \u00f6eldud, viib \u00fcldist tuntust alla ERMi v\u00e4hene tuntus mitte-eestlastes seas ja loomulikult avaldab see m\u00f5ju ka tuntuse n\u00e4itajatele, kui neid vaadelda piirkonniti. Tallinn ja Ida-Virumaa on seet\u00f5ttu v\u00e4hem informeeritud kui eestlaste suurema osakaaluga regioonid. Muude kuuluvuse n\u00e4itajate j\u00e4rgi on muuseumi tuntus \u00fcsna \u00fchtlane. S\u00f5ltumata soost, sissetulekust ja t\u00f6\u00f6suhte olemasolust tuntakse ERMi \u00fchtviisi h\u00e4sti, eriti h\u00e4sti tuntakse muuseumi L\u00f5una-Eestis ja koduse staatusega inimeste seas.<\/p>\n

\"Slaid7\"<\/a><\/p>\n

Eesti Rahva Muuseumi tuntakse eesk\u00e4tt sisu, mitte ehituse v\u00f5i formaalse staatuse j\u00e4rgi. Vabavastustega k\u00fcsimusele, mis seostub ERMiga ja millised m\u00e4rks\u00f5nad meenuvad (sellele k\u00fcsimusele vastasid vaid need, kes ERMist midagi teadsid ehk 70% valimist), andsid inimesed vastuseid ERMi sisust.<\/p>\n

\"Slaid8\"<\/a>L\u00f5puks esitati inimestele k\u00fcsimus, kas nad kavatsevad avamisj\u00e4rgsel aastal ERMi Raadil uues kodus k\u00fclastada. \u201eKindlasti\u201c (16%) ning \u201epigem jah\u201c (22%) kavatseb seda teha kokku 38% Eesti elanikest ehk k\u00fcsitluse \u00fcldkogumi alusel \u00fcmber arvestatuna ligikaudu 370 tuhat inimest.<\/p>\n

\"Slaid9\"<\/a>Avamisp\u00e4evaks 1. oktoobril on Eesti Rahva Muuseum k\u00f5igi soovijate vastuv\u00f5tuks valmis.<\/p>\n

<\/fb:like><\/div>
<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Kaarel Tarand, avalike ja v\u00e4lissuhete juht M\u00e4rtsis viis uuringufirma TNS Emor Eesti Rahva Muuseumi tellimusel l\u00e4bi arvamusk\u00fcsitluse, et selgitada v\u00e4lja, kuiv\u00f5rd tuntud v\u00f5i tundmatu ERM Eesti elanike seas ning v\u00f5rdluses teiste, juba oma maju ja h\u00e4id n\u00e4itusepindu omavate muuseumidega on. Valim ja meetod ei v\u00f5imalda tulemusi v\u00f5tta absoluutse t\u00f5ena, kuid l\u00e4htepildi ja sisendi ERMi l\u00e4hikuude…<\/p>\n","protected":false},"author":1,"featured_media":7994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20,17],"tags":[],"class_list":["post-7984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-muuseumimotted","category-uus-maja"],"yoast_head":"\nRahvarada Raadile ei rohtu - Eesti Rahva Muuseumi ajaveeb<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.erm.ee\/?p=7984\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rahvarada Raadile ei rohtu - Eesti Rahva Muuseumi ajaveeb\" \/>\n<meta property=\"og:description\" content=\"Kaarel Tarand, avalike ja v\u00e4lissuhete juht M\u00e4rtsis viis uuringufirma TNS Emor Eesti Rahva Muuseumi tellimusel l\u00e4bi arvamusk\u00fcsitluse, et selgitada v\u00e4lja, kuiv\u00f5rd tuntud v\u00f5i tundmatu ERM Eesti elanike seas ning v\u00f5rdluses teiste, juba oma maju ja h\u00e4id n\u00e4itusepindu omavate muuseumidega on. Valim ja meetod ei v\u00f5imalda tulemusi v\u00f5tta absoluutse t\u00f5ena, kuid l\u00e4htepildi ja sisendi ERMi l\u00e4hikuude…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.erm.ee\/?p=7984\" \/>\n<meta property=\"og:site_name\" content=\"Eesti Rahva Muuseumi ajaveeb\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-14T09:50:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-14T14:07:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.erm.ee\/wp-content\/uploads\/2016\/04\/Slaid8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"901\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eesti Rahva Muuseum\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eesti Rahva Muuseum\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.erm.ee\\\/?p=7984#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.erm.ee\\\/?p=7984\"},\"author\":{\"name\":\"Eesti Rahva Muuseum\",\"@id\":\"https:\\\/\\\/blog.erm.ee\\\/#\\\/schema\\\/person\\\/6e98c391cb00a33e7c22a3571e062114\"},\"headline\":\"Rahvarada Raadile ei rohtu\",\"datePublished\":\"2016-04-14T09:50:50+00:00\",\"dateModified\":\"2016-04-14T14:07:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.erm.ee\\\/?p=7984\"},\"wordCount\":409,\"commentCount\":2,\"image\":{\"@id\":\"https:\\\/\\\/blog.erm.ee\\\/?p=7984#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.erm.ee\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/Slaid8.jpg\",\"articleSection\":[\"Muuseumim\u00f5tted\",\"Uus maja\"],\"inLanguage\":\"et\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.erm.ee\\\/?p=7984#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.erm.ee\\\/?p=7984\",\"url\":\"https:\\\/\\\/blog.erm.ee\\\/?p=7984\",\"name\":\"Rahvarada Raadile ei rohtu - Eesti Rahva Muuseumi ajaveeb\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.erm.ee\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.erm.ee\\\/?p=7984#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.erm.ee\\\/?p=7984#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.erm.ee\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/Slaid8.jpg\",\"datePublished\":\"2016-04-14T09:50:50+00:00\",\"dateModified\":\"2016-04-14T14:07:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blog.erm.ee\\\/#\\\/schema\\\/person\\\/6e98c391cb00a33e7c22a3571e062114\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.erm.ee\\\/?p=7984#breadcrumb\"},\"inLanguage\":\"et\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.erm.ee\\\/?p=7984\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"et\",\"@id\":\"https:\\\/\\\/blog.erm.ee\\\/?p=7984#primaryimage\",\"url\":\"https:\\\/\\\/blog.erm.ee\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/Slaid8.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.erm.ee\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/Slaid8.jpg\",\"width\":1200,\"height\":901},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.erm.ee\\\/?p=7984#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.erm.ee\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rahvarada Raadile ei rohtu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.erm.ee\\\/#website\",\"url\":\"https:\\\/\\\/blog.erm.ee\\\/\",\"name\":\"Eesti Rahva Muuseumi ajaveeb\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.erm.ee\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"et\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.erm.ee\\\/#\\\/schema\\\/person\\\/6e98c391cb00a33e7c22a3571e062114\",\"name\":\"Eesti Rahva Muuseum\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"et\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cb6d9ad5fb49f3f7315028ce5fe60641075f2cb52b8a058ff5a985fa2d8c1da0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cb6d9ad5fb49f3f7315028ce5fe60641075f2cb52b8a058ff5a985fa2d8c1da0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cb6d9ad5fb49f3f7315028ce5fe60641075f2cb52b8a058ff5a985fa2d8c1da0?s=96&d=mm&r=g\",\"caption\":\"Eesti Rahva Muuseum\"},\"sameAs\":[\"http:\\\/\\\/www.erm.ee\"],\"url\":\"https:\\\/\\\/blog.erm.ee\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rahvarada Raadile ei rohtu - Eesti Rahva Muuseumi ajaveeb","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.erm.ee\/?p=7984","og_locale":"et_EE","og_type":"article","og_title":"Rahvarada Raadile ei rohtu - Eesti Rahva Muuseumi ajaveeb","og_description":"Kaarel Tarand, avalike ja v\u00e4lissuhete juht M\u00e4rtsis viis uuringufirma TNS Emor Eesti Rahva Muuseumi tellimusel l\u00e4bi arvamusk\u00fcsitluse, et selgitada v\u00e4lja, kuiv\u00f5rd tuntud v\u00f5i tundmatu ERM Eesti elanike seas ning v\u00f5rdluses teiste, juba oma maju ja h\u00e4id n\u00e4itusepindu omavate muuseumidega on. Valim ja meetod ei v\u00f5imalda tulemusi v\u00f5tta absoluutse t\u00f5ena, kuid l\u00e4htepildi ja sisendi ERMi l\u00e4hikuude…","og_url":"https:\/\/blog.erm.ee\/?p=7984","og_site_name":"Eesti Rahva Muuseumi ajaveeb","article_published_time":"2016-04-14T09:50:50+00:00","article_modified_time":"2016-04-14T14:07:14+00:00","og_image":[{"width":1200,"height":901,"url":"https:\/\/blog.erm.ee\/wp-content\/uploads\/2016\/04\/Slaid8.jpg","type":"image\/jpeg"}],"author":"Eesti Rahva Muuseum","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Eesti Rahva Muuseum","Est. reading time":"2 minutit"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.erm.ee\/?p=7984#article","isPartOf":{"@id":"https:\/\/blog.erm.ee\/?p=7984"},"author":{"name":"Eesti Rahva Muuseum","@id":"https:\/\/blog.erm.ee\/#\/schema\/person\/6e98c391cb00a33e7c22a3571e062114"},"headline":"Rahvarada Raadile ei rohtu","datePublished":"2016-04-14T09:50:50+00:00","dateModified":"2016-04-14T14:07:14+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.erm.ee\/?p=7984"},"wordCount":409,"commentCount":2,"image":{"@id":"https:\/\/blog.erm.ee\/?p=7984#primaryimage"},"thumbnailUrl":"https:\/\/blog.erm.ee\/wp-content\/uploads\/2016\/04\/Slaid8.jpg","articleSection":["Muuseumim\u00f5tted","Uus maja"],"inLanguage":"et","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.erm.ee\/?p=7984#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.erm.ee\/?p=7984","url":"https:\/\/blog.erm.ee\/?p=7984","name":"Rahvarada Raadile ei rohtu - Eesti Rahva Muuseumi ajaveeb","isPartOf":{"@id":"https:\/\/blog.erm.ee\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.erm.ee\/?p=7984#primaryimage"},"image":{"@id":"https:\/\/blog.erm.ee\/?p=7984#primaryimage"},"thumbnailUrl":"https:\/\/blog.erm.ee\/wp-content\/uploads\/2016\/04\/Slaid8.jpg","datePublished":"2016-04-14T09:50:50+00:00","dateModified":"2016-04-14T14:07:14+00:00","author":{"@id":"https:\/\/blog.erm.ee\/#\/schema\/person\/6e98c391cb00a33e7c22a3571e062114"},"breadcrumb":{"@id":"https:\/\/blog.erm.ee\/?p=7984#breadcrumb"},"inLanguage":"et","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.erm.ee\/?p=7984"]}]},{"@type":"ImageObject","inLanguage":"et","@id":"https:\/\/blog.erm.ee\/?p=7984#primaryimage","url":"https:\/\/blog.erm.ee\/wp-content\/uploads\/2016\/04\/Slaid8.jpg","contentUrl":"https:\/\/blog.erm.ee\/wp-content\/uploads\/2016\/04\/Slaid8.jpg","width":1200,"height":901},{"@type":"BreadcrumbList","@id":"https:\/\/blog.erm.ee\/?p=7984#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.erm.ee\/"},{"@type":"ListItem","position":2,"name":"Rahvarada Raadile ei rohtu"}]},{"@type":"WebSite","@id":"https:\/\/blog.erm.ee\/#website","url":"https:\/\/blog.erm.ee\/","name":"Eesti Rahva Muuseumi ajaveeb","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.erm.ee\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"et"},{"@type":"Person","@id":"https:\/\/blog.erm.ee\/#\/schema\/person\/6e98c391cb00a33e7c22a3571e062114","name":"Eesti Rahva Muuseum","image":{"@type":"ImageObject","inLanguage":"et","@id":"https:\/\/secure.gravatar.com\/avatar\/cb6d9ad5fb49f3f7315028ce5fe60641075f2cb52b8a058ff5a985fa2d8c1da0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cb6d9ad5fb49f3f7315028ce5fe60641075f2cb52b8a058ff5a985fa2d8c1da0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cb6d9ad5fb49f3f7315028ce5fe60641075f2cb52b8a058ff5a985fa2d8c1da0?s=96&d=mm&r=g","caption":"Eesti Rahva Muuseum"},"sameAs":["http:\/\/www.erm.ee"],"url":"https:\/\/blog.erm.ee\/?author=1"}]}},"jetpack_featured_media_url":"https:\/\/blog.erm.ee\/wp-content\/uploads\/2016\/04\/Slaid8.jpg","jetpack_shortlink":"https:\/\/wp.me\/p2l9Zd-24M","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.erm.ee\/index.php?rest_route=\/wp\/v2\/posts\/7984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.erm.ee\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.erm.ee\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.erm.ee\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.erm.ee\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7984"}],"version-history":[{"count":7,"href":"https:\/\/blog.erm.ee\/index.php?rest_route=\/wp\/v2\/posts\/7984\/revisions"}],"predecessor-version":[{"id":7999,"href":"https:\/\/blog.erm.ee\/index.php?rest_route=\/wp\/v2\/posts\/7984\/revisions\/7999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.erm.ee\/index.php?rest_route=\/wp\/v2\/media\/7994"}],"wp:attachment":[{"href":"https:\/\/blog.erm.ee\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.erm.ee\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.erm.ee\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}