{"id":7477,"date":"2016-01-05T09:00:58","date_gmt":"2016-01-05T07:00:58","guid":{"rendered":"http:\/\/blog.erm.ee\/?p=7477"},"modified":"2016-01-05T09:00:58","modified_gmt":"2016-01-05T07:00:58","slug":"valgustuslikud-tikud","status":"publish","type":"post","link":"https:\/\/blog.erm.ee\/?p=7477","title":{"rendered":"Valgustuslikud tikud"},"content":{"rendered":"
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Siret Saar, koguhoidja<\/em><\/p>\n

Tikud on v\u00e4\u00e4rt kaup, mis panevad sageli inimese fantaasia ja n\u00e4pud t\u00f6\u00f6le. Jaburate alla klassifitseeruvatest uudistest on meelde j\u00e4\u00e4nud \u00fcks sakslane, kes ehitas kuue aastaga tikkudest vormel 1 auto mudeli, ning britt, kes kulutas 15 aastat, et teha tikkudest naftaplatvormi koopia.
\nTikutoose v\u00f5ib ka niisama koguda. 1999. aastal v\u00f5eti n\u00e4iteks ERMi vastu Udo T\u00f5nissoni tikutoosietikettide ja tikutooside kogu.
\nKogus on hunnik ootusp\u00e4raseid etikette.<\/strong><\/p>\n

\"083998_ERM_D_150_1_1_5\"<\/a><\/p>\n

ERM D 150:1<\/em><\/p>\n

\"086317_ERM_D_150_228_1_11\"<\/a><\/p>\n

ERM D 150:228<\/em><\/p>\n

\"086328_ERM_D_150_229_1_8\"<\/a><\/p>\n

ERM D 150:229<\/em><\/p>\n

Kollektsion\u00e4\u00e4rile pakuks see kogu kindlasti hoopis teistlaadi huvi, minule j\u00e4id neid pilte vaadates aga eelk\u00f5ige silma tikutoosid, mida on kasutatud reklaamikandjatena.
\nPaned saunaahju tule, s\u00fc\u00fctad k\u00fc\u00fcnla, l\u00e4idad sigareti ja loed tikutoosilt teksti. Nii saad rea s\u00f5numeid: tapa kiskjaid, vii vanaema arsti man ning osta uued botikud. Sulle sisendatakse hoiakuid, suhtumisi, k\u00e4itumist. M\u00f5justamist kui sellist ei saa hukka m\u00f5ista \u2013 selle abil seisab koos kogu kultuur.
\nTikud on laiatarbekaup ning selline reklaam v\u00f5imaldab suurt auditooriumi selektiivsust. Reklaami edastamine tikutoosietikettidel on odav, efektiivne ja v\u00f5ib m\u00f5ju avaldada \u00f6\u00f6p\u00e4evaringselt. V\u00e4hemalt teoreetiliselt.<\/p>\n

Reklaam, mis tekitab sinus tunde, et keegi hoolitseb sinu eest, viitsib sinuga j\u00e4nnata ja tegeleda.<\/strong><\/p>\n

\"085680_ERM_D_150_166_1_11\"<\/a><\/p>\n

ERM D 150:166<\/em><\/p>\n

\"084815_ERM_D_150_74_1_15\"<\/a><\/p>\n

ERM D 150:74<\/em><\/p>\n

\"084845_ERM_D_150_76_1_8\"<\/a><\/p>\n

ERM D 150:76<\/em><\/p>\n

\"085736_ERM_D_150_171_1_12\"<\/a><\/p>\n

ERM D 150:171<\/em><\/p>\n

Reklaami idee edasikandmisel on otsustav roll keelel. S\u00f5nal on v\u00f5ime muuta elamuse ja tunnetuse sisu.<\/strong><\/p>\n

\"084269_ERM_D_150_23_1_9\"<\/a><\/p>\n

Milline l\u00f5ppriim! ERM D 150:23<\/em><\/p>\n

Reklaamitekst on kirjutatud l\u00fchidalt. Kiire asja tuumani j\u00f5udmine hoiab aega kokku ning j\u00e4tab asjaliku mulje.<\/strong><\/p>\n

\"084204_ERM_D_150_18_1_17\"<\/a><\/p>\n

ERM D 150:18<\/em><\/p>\n

\"084625_ERM_D_150_56_1_12\"<\/a><\/p>\n

ERM D 150:56<\/em><\/p>\n

Propageeriv, autoriteetset arvamust edastav stiil.<\/strong><\/p>\n

\"084278_ERM_D_150_24_1_13\"<\/a><\/p>\n

ERM D 150:24<\/em><\/p>\n

\"084371_ERM_D_150_32_1_11\"<\/a><\/p>\n

ERM D 150:32<\/em><\/p>\n

\"084396_ERM_D_150_34_1_14\"<\/a><\/p>\n

ERM D 150:34<\/em><\/p>\n

\"084410_ERM_D_150_35_1_9\"<\/a><\/p>\n

ERM D 150:35<\/em><\/p>\n

Reklaamis\u00f5num on suunatud tulevikku ja selle aluseks on tarbija vajadus v\u00f5i teadmatus, mida saab lahendada reklaami abil.<\/strong><\/p>\n

\"084584_ERM_D_150_51_1_9\"<\/a><\/p>\n

ERM D 150:51<\/em><\/p>\n

\"084660_ERM_D_150_59_1_12\"<\/a><\/p>\n

ERM D 150:59<\/em><\/p>\n

\"085760_ERM_D_150_173_1_8\"<\/a><\/p>\n

ERM D 150:173<\/em><\/p>\n

\"084256_ERM_D_150_22_1_13\"<\/a><\/p>\n

ERM D 150:22<\/em><\/p>\n

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<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Siret Saar, koguhoidja Tikud on v\u00e4\u00e4rt kaup, mis panevad sageli inimese fantaasia ja n\u00e4pud t\u00f6\u00f6le. Jaburate alla klassifitseeruvatest uudistest on meelde j\u00e4\u00e4nud \u00fcks sakslane, kes ehitas kuue aastaga tikkudest vormel 1 auto mudeli, ning britt, kes kulutas 15 aastat, et teha tikkudest naftaplatvormi koopia. Tikutoose v\u00f5ib ka niisama koguda. 1999. aastal v\u00f5eti n\u00e4iteks ERMi vastu…<\/p>\n","protected":false},"author":1,"featured_media":7483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-museaal"],"yoast_head":"\nValgustuslikud tikud - Eesti Rahva Muuseumi ajaveeb<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.erm.ee\/?p=7477\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valgustuslikud tikud - Eesti Rahva Muuseumi ajaveeb\" \/>\n<meta property=\"og:description\" content=\"Siret Saar, koguhoidja Tikud on v\u00e4\u00e4rt kaup, mis panevad sageli inimese fantaasia ja n\u00e4pud t\u00f6\u00f6le. 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