{"id":558,"date":"2012-08-30T14:47:07","date_gmt":"2012-08-30T12:47:07","guid":{"rendered":"http:\/\/blog.erm.ee\/?p=558"},"modified":"2013-10-07T16:59:43","modified_gmt":"2013-10-07T14:59:43","slug":"urmase-lennukas-idee-erm-i-uus-maja-paistku-silma-kosmosesse","status":"publish","type":"post","link":"https:\/\/blog.erm.ee\/?p=558","title":{"rendered":"Urmase lennukas idee: ERM-i uus maja paistku silma kosmosesse \/ Urmas Oja’s Spirited Idea: that the ENM’s new building should be visible from space"},"content":{"rendered":"
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Tekst: Reimo Rehkli, kommunikatsioonispetsialist <\/em>
\n<\/em><\/p>\n

\"\"<\/a><\/p>\n

\u201e\u00d6\u00f6s on asju, on valgust, on ideid…\u201c<\/strong><\/h6>\n

 <\/p>\n

2010. aastal, kui asusime koondama Eesti Rahva Muuseumi uue hoone suureks kommunikeerimise ideestikku, kaasasime mitmeid Eesti noori ja andekaid intellektuaale. \u00dche vabatahtlikuna kirjutas kunstiajaloolane ja arhitektuurikriitik Urmas Oja:<\/p>\n

\u201eNoorte arhitektide julgelt Raadi lennuv\u00e4lja j\u00e4tkuna t\u00f5mmatud j\u00f5uline hoone on Eesti Rahva Muuseumile m\u00e4nginud k\u00e4tte v\u00f5imaluse paista silma s\u00f5na otseses m\u00f5ttes kosmosesse. Maa peal liikudes ja vahetult selle suure rajatise \u00fcmber jalutades ei tule muuseumi mastaap ning kaine kujund nii palju esile kui eemalt silmitsedes. Ent maa peal sellest eemale minna eriti ei saagi, et kogu selle hoone tohutus vaatev\u00e4lja \u00e4ra mahuks. Tuleb minna kaugemale. <\/em>
\nSee on t\u00e4nap\u00e4eval aga \u00e4\u00e4rmiselt lihtne. On ju olemas saavutus nimega Google Earth, mis pakub juba osalt kolmem\u00f5\u00f5tmelistki pilti. ERMi maja j\u00f5uline dimensioon paistab seal kindlasti silma ning selles keskkonnas saaks tollele ka m\u00f5nusasti virtuaalturundust teha. Suur seltskond inimesi istub k\u00f5ikv\u00f5imalike suhtlusv\u00f5rgustike k\u00f5rval ka Google Earth\u2019is, uurimaks, mis maakeral toimub, leidmaks erakordseid ning m\u00f5juvaid momente. Nagu uppunud s\u00f5jalaevu ning allveelaevu Venemaa p\u00f5hjarannikul ning k\u00fckloopiliste m\u00f5\u00f5tmetega kujundeid moodustavaid rajatisi. <\/em>
\nT\u00e4na on Eestis taoliseks ehk vaid Linnahall Tallinnas, mille ristikujuline joonis astub kesklinnast otse vette. ERMi majasirge v\u00f5iks olla veelgi j\u00f5ulisem element, mida veebimaailmas promoda. N\u00f5rkuseks ses tegevuses on kindlasti Raadi lennuv\u00e4lja s\u00f5janduslik taust, ent ka see on osa Eesti ajaloost ning vastupidi ehk just sobib eriliselt h\u00e4sti meie kultuuri keerulise s\u00e4ilimise r\u00f5hutamiseks. Maja pikk katus sobiks pinnaks, millele moodustada sellises m\u00f5\u00f5tmes rahvuslikke s\u00f5numeid v\u00f5i v\u00e4ljapanekuid, mis ka orbiidil tiirlevatele satelliitidele selgelt \u00e4ra paistaks. ERMi hoonest v\u00f5iks saada Eestile omalaadne tabloo taevasse!\u201c<\/em><\/p>\n

Tookord,\u00a0 2010. aastal, m\u00f5istsime muuseumis, et tegemist on v\u00e4ga suurep\u00e4rase ideega. Selle teostusest v\u00f5iks saada installatsioonikunsti suurteos, kus Eesti rahva Muuseumi uue hoone katuselt kommunikeeritaks olulisi s\u00f5numeid kogu maailma. Selle idee teostamisele saaks kaasa aidata paljud\u00a0 inimesed ja firmad, kes sooviks oma lennukaid teostusideid ja \u2013oskusi rahvuskehandi huvides rakendada, et jutustada sellest, kes me oleme.
\nUrmas ise lahkus 20. augustil, aga tema idee elab.<\/p>\n

\n

In English:<\/p>\n

\u201cThings in the night, the light, the ideas…\u201d<\/p>\n

In 2010, when we started collecting ideas for the communication of the ENM’s new building, several young and talented Estonian intellectuals were involved in the process. Urmas Oja, an historian of art and an architecture critic was one those who wrote to us.<\/p>\n

\u201cThe young architects’ powerful building boldly drawn as a continuation of the Raadi Airfield has given the Estonian National Museum a possibility to be seen from space. When walking on the ground around the building one does not fully comprehend its size as one would from a distance. But on the ground one can not go very far so that the whole building in its massiveness would still fully fit in the field of view. One has to go even further.<\/p>\n

This is fairly easy nowadays. We have Google Earth that already in part offers three-dimensional images. The powerful design of the ENM’s building would definitely stand out there and this is a good opportunity for virtual marketing. In addition to other social networking sites a reasonable amount of people are also actively on Google Earth to explore what is going on all over the Earth and to find extraordinary and impressive monuments, such as sunken submarines near the Northern coast of Russia, or buildings that form patterns of giant dimensions.<\/p>\n

The only such building now in Estonia is Linnahall in Tallinn with its rectangular shape stepping right from the city centre into the sea. The long straight building of the ENM could be an even more powerful element to promote online. Its weakness is definitely the military background of the Raadi Airfield, but this is part of the Estonian history and vice versa, therefore it is perfect for emphasising the preservation of our complex cultural background. The long roof of the building is excellent for national messages, or art exhibitions, that would even be visible to the satellites in orbit. The ENM’s building could be a unique Estonian display into the sky!\u201d<\/p>\n

Back then, in 2010, we, the employees of the museum, understood what a great idea this was. This could become a great work of installation art, where important messages are sent to the world from the rooftop of the new building of the Estonian National Museum. Many people and companies who want to use their spirited ideas and skills to narrate about who we are could contribute into the realisation of this idea.<\/p>\n

Tragically, Urmas died, at the age of 30, on the 20th<\/sup> of August, 2012, but his idea is still alive.<\/p>\n


\n<\/strong><\/p>\n

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