{"id":15752,"date":"2022-06-16T10:00:54","date_gmt":"2022-06-16T07:00:54","guid":{"rendered":"https:\/\/blog.erm.ee\/?p=15752"},"modified":"2022-06-27T09:55:32","modified_gmt":"2022-06-27T06:55:32","slug":"rapp-kui-kommunikatsioonivahend","status":"publish","type":"post","link":"https:\/\/blog.erm.ee\/?p=15752","title":{"rendered":"R\u00e4pp kui kommunikatsioonivahend"},"content":{"rendered":"
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K\u00e4rg Valner, Treffneri G\u00fcmnaasiumi abiturient.<\/p>\n

Kuidas muuta hallides v\u00e4rvides ja \u00fcksk\u00f5iksust tekitav meediaruum v\u00e4rvikirevamaks ning huvitavamaks? Kas on v\u00f5imalik \u00fchendada kaks pealtn\u00e4ha \u00e4\u00e4rmust, et luua midagi uut ja kasulikku? Kas r\u00e4ppmuusika v\u00f5ib olla vahend noorteni j\u00f5udmiseks? Ja mitte ainult selleks, et suunata nende t\u00e4helepanu \u00fchiskondlikult olulistele teemadele, vaid muuta need ka \u00fcldisemaks huvitavaks? L\u00fchike vastus on, et jah! Vist.<\/p>\n

Uurimis- ja praktiline t\u00f6\u00f6 on k\u00fcll igale g\u00fcmnaasiumil\u00f5petajale paras peavalu, ent samas pakub v\u00f5imalust luua ja teha midagi t\u00e4iesti uut. Kasv\u00f5i astuda mugavustsoonist v\u00e4lja, eesm\u00e4rgiks s\u00fcnteesida kahte t\u00e4iesti erinevat maailma. Mina v\u00f5tsingi \u00fclesandeks kombineerida uudised r\u00e4ppmuusikaga. Nimelt tunnen suurt vajadust noortes\u00f5bralikus keeles ja vormis uudiste j\u00e4rele, kuna peavoolumeediast vaatab sageli vastu raskesti m\u00f5istetav infok\u00fcllus, mille vastu kaob paljudel kiiresti huvi. Nii otsustasingi hakata looma noortele v\u00f5imalikult huvipakkuvaid ja lihtsas vormis meediakajastusi. Sobivaimaks meediumiks tundub olevat r\u00e4ppmuusika \u2013 r\u00e4pitekst on atraktiivsem kui tavatekst ning sellel on kindlad piirid, millega infot edasi anda. Lisaks saab r\u00e4ppi ka lihtsalt kuulata ning kaasa laulda \u2013 ka nii t\u00e4idavad need oma eesm\u00e4rgi pakkuda infot. Win-win<\/em>!<\/p>\n

Esimese r\u00e4pina ilmus 2019. aasta suvel juulireportaa\u017e: https:\/\/soundcloud.com\/otse-eeter\/juulireportaaz<\/a>.<\/p>\n

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Enne tehnika soetamist pidin kasutama olemasolevaid vahendeid. Foto: erakogu<\/p><\/div>\n

Uurimuse praktiliseks t\u00f6\u00f6ks oli igakuine r\u00e4pireportaa\u017eide (kuukokkuv\u00f5tete) avaldamine. Tahtsin neid regulaarselt noortega jagada ja ise protsessi k\u00e4igus areneda. Kirjalikus osas kirjutasin aga r\u00e4ppmuusika olemusest ja ajaloost.<\/p>\n

R\u00e4pi ajalugu on kirev. See sai alguse 1973. aastal toimunud suvel\u00f5pupeost, mille korraldaja ja \u00fcks esinejatest oli DJ Kool Herc. Jamaika juurtega diskor m\u00e4ngis sageli korraga kahte sama plaati \u2013 see v\u00f5imaldas tal laulude vaheosadeks olevaid trummisoolosid pikendada ja lugusid miksida. Tekkinud muusikavoo kasutas \u00e4ra Coke la Rock (esimene MC, tseremooniameister), kes loetles alguses vaheosade ajal muusikar\u00fctmis mikrofonis tuttavate nimesid \u00fcles ja t\u00f5i kuuldavale suvalisi lauseid lihtsalt selleks, et kutsuda rahvast kaasa elama. Nii saigi alguse r\u00e4ppimine\u2026<\/p>\n

Tuleb v\u00e4lja, et r\u00e4pp pole sobilik mitte ainult selleks, et r\u00e4\u00e4kida pidudest ja vulgaarsest eluviisist, vaid sellega saab edasi kanda poliitilisi ning sotsiaalseid s\u00f5numeid. Seda \u00fctles ka Ameerika r\u00e4ppar Macklemore laulus \u201eWhite Privilege II\u201d, v\u00e4ites, et hiphop on alati olnud poliitiline ning just seet\u00f5ttu inimesi \u00fchendanud. Uurides r\u00e4pi ajalugu ja varasemaid sotsiaalse s\u00f5numiga r\u00e4pilugusid, m\u00e4rkasin, et seda vahendit on kasutatud edukalt laiema avalikkuse teavitamisel. Kindlasti on tegu millegagi, mida tasub edasi uurida ja praktiseerida. Seda kinnitavad ka uurimist\u00f6\u00f6 praktilise osa tulemused: 2022. aasta mai alguseks oli r\u00e4ppe kuulatud 1060 korda.<\/p>\n

\"\"<\/a>

K\u00f5ige rohkem kuulati minu r\u00e4pilugusid 2020. aasta oktoobris (245 kuulamist) ja j\u00e4rgmisena sama aasta septembris (179; SoundCloud: Otse Eeter. Foto: K\u00e4rg Valner<\/p><\/div>\n

T\u00e4nu r\u00e4pireportaa\u017eide loomisele muutusid mulle endale ja mu s\u00f5pradele-tuttavatele uudised p\u00f5nevamaks ja atraktiivsemaks. Minu projekt leidis Eesti meedias palju kajastust, muu hulgas kajastati seda ETV \u201eRingvaates\u201d, Vikerraadio hommikuprogrammis ja Tartu Postimehes.<\/p>\n

\"\"<\/a>

Otse Eeter Soundcloudi leht. Foto: kuvat\u00f5mmis, K\u00e4rg Valner.<\/p><\/div>\n

 <\/p>\n

Kasutage teiegi noortes\u00f5bralikku keelt ja vormi \u2013 see k\u00f5netab.<\/p>\n

Avaldatud r\u00e4pid leiad siit: https:\/\/soundcloud.com\/otse-eeter<\/a><\/p>\n

\n

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K\u00e4rg Valner, Treffneri G\u00fcmnaasiumi abiturient. Kuidas muuta hallides v\u00e4rvides ja \u00fcksk\u00f5iksust tekitav meediaruum v\u00e4rvikirevamaks ning huvitavamaks? Kas on v\u00f5imalik \u00fchendada kaks pealtn\u00e4ha \u00e4\u00e4rmust, et luua midagi uut ja kasulikku? Kas r\u00e4ppmuusika v\u00f5ib olla vahend noorteni j\u00f5udmiseks? Ja mitte ainult selleks, et suunata nende t\u00e4helepanu \u00fchiskondlikult olulistele teemadele, vaid muuta need ka \u00fcldisemaks huvitavaks? L\u00fchike vastus…<\/p>\n","protected":false},"author":1,"featured_media":15753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,17],"tags":[],"class_list":["post-15752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maaratlemata","category-uus-maja"],"yoast_head":"\nR\u00e4pp kui kommunikatsioonivahend - Eesti Rahva Muuseumi ajaveeb<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.erm.ee\/?p=15752\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e4pp kui kommunikatsioonivahend - Eesti Rahva Muuseumi ajaveeb\" \/>\n<meta property=\"og:description\" content=\"K\u00e4rg Valner, Treffneri G\u00fcmnaasiumi abiturient. 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