{"id":10423,"date":"2017-10-03T07:52:20","date_gmt":"2017-10-03T04:52:20","guid":{"rendered":"http:\/\/blog.erm.ee\/?p=10423"},"modified":"2017-10-03T07:52:20","modified_gmt":"2017-10-03T04:52:20","slug":"tood-tehti-ja-armastus-tuli","status":"publish","type":"post","link":"https:\/\/blog.erm.ee\/?p=10423","title":{"rendered":"T\u00f6\u00f6d tehti ja armastus tuli"},"content":{"rendered":"
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Kaarel Tarand, avalike ja v\u00e4lissuhete juht<\/em><\/p>\n

Eesti Rahva Muuseumil t\u00e4itus septembri l\u00f5pus esimene t\u00f6\u00f6aasta uues majas. Avamise eel olid l\u00e4hituleviku ennustajate arvamustes suured k\u00e4\u00e4rid. Oli neid, kes siiralt lootsid ja tahtsid, et muuseum uues vormis kohe populaarseks muutuks, aga ka neid, kes muuseumi edasist k\u00e4ek\u00e4iku mustades v\u00e4rvides n\u00e4gid. Ikka selle kriitikute salmi j\u00e4rgi, et vale asi valel ajal ja vales kohas.<\/p>\n

Muuseumile endale oli toeks teadmine, et Eestis \u00fcldjoontes paikapidavad avaliku arvamuse k\u00fcsitlused n\u00e4itasid uute n\u00e4ituste ja uue maja vastu suurt huvi rahva hulgas \u2013 vt ka https:\/\/blog.erm.ee\/?p=8822<\/a> \u2013, mis lubas loota kindla peale kuni 250 tuhandet k\u00fclastajat. Aasta hiljem v\u00f5ib \u00f6elda, et k\u00fcsitlusele vastajad pidasid ka s\u00f5na ning 22. septembril 2017 j\u00f5udis muuseumi n\u00e4ituste k\u00fclastajate arv 300 tuhandeni.<\/p>\n

Muuseumi oma arvepidamises on see arv mitmeks jagatav: otse kassa kaudu saabus 2\/3 k\u00f5igist k\u00fclastajatest, \u00fclej\u00e4\u00e4nud kasutasid n\u00e4itusel k\u00e4imise v\u00f5imalust \u00fchenduses m\u00f5ne muu muuseumis toimuva \u00fcritusega, nagu konverentsid, kultuuris\u00fcndmused, korporatiivpeod jm.<\/p>\n

N\u00e4itusek\u00fclastajatele lisaks viibis aasta jooksul muuseumis veel hinnanguliselt 30 tuhat inimest, kes nautisid \u00f5htustel aegadel m\u00f5nd teatrietendust, kontserti v\u00f5i filmiseanssi. Samuti v\u00f5iks muuseumis k\u00e4inute hulka arvata ka need, kel uude majja t\u00f6\u00f6alast asja oli, olgu muuseumikolleegi, ehitusmeistri, tehnoloogi, s\u00fcndmuskorraldaja v\u00f5i ajakirjanikuna.<\/p>\n

Alates maist hakkasime detailsemalt v\u00e4lja selgitama ka k\u00fclastajate p\u00e4ritoluriike ning teame, et suvekuudel oli k\u00fclastajaid kokku 58 riigist (Eesti k.a), v\u00e4lismaalastest omakorda 45% Soomest, 25% L\u00e4tist, kokku olid aga esindatud k\u00f5ik kontinendid peale Antarktika. K\u00fclalisi saabus Equadorist Indoneesiani ja L\u00f5una-Aafrika Vabariigist Islandini.<\/p>\n

ERMi tuntus kasvas avamise j\u00e4rel kiiresti, t\u00f5ustes ligil\u00e4hedaselt v\u00f5rdseks Eesti seni tuntuima muuseumi \u2013 Eesti Kunstimuuseumiga. Seda taset on suudetud aasta jooksul hoida ning septembris Kantar Emori l\u00e4biviidud k\u00fcsitluse j\u00e4rgi on ERM t\u00e4naseks eestlase seas tuntuim Eesti muuseum (vastajatelt k\u00fcsiti, milliseid suuremaid Eesti muuseume nad oskavad nimetada).<\/p>\n

\"\"<\/a>ERMile veelgi soodsam pilt vaatab vastu, kui k\u00f5rvutame andmeid selle j\u00e4rgi, millise muuseumi nimi vastajatele esimesena meelde tuleb.<\/p>\n

\"\"<\/a>Pilt pole ERMi seisukohalt sama roosiline mitte-eestlaste hulgas, sest Eestis alaliselt elavatele inimestele ei ole ERM siiani v\u00f5\u00f5rkeelset infot sihituna ka pakkunud, eeldades et ERMi n\u00e4itused ei saa olla inimese esimene kontakt eesti eluga, vaid midagi, mis juhtub, kui inimene on juba kohaliku inforuumi omaks v\u00f5tnud.<\/p>\n

\"\"<\/a>ERMi r\u00f5\u00f5mustav \u00fcldpilt kinnitab \u00fchem\u00f5tteliselt, et \u00fclemaalise t\u00e4htsuse ja t\u00e4hendusega tegevus saab toimuda ka v\u00e4ljaspool Tallinna ning isegi turistid suudavad end pealinna ahvatlustest eemale rebida.<\/p>\n

Mis edasi saab? Lihtne, lisanduvad ERMi k\u00fclastajate hulka need, kes t\u00e4naseni pole veel mahti saanud. Kindel ja t\u00f5en\u00e4oline k\u00fclastuskavatsus on s\u00fcdames ligi 350 tuhandel inimesel.<\/p>\n

\"\"<\/a>Tere tulemast!<\/p>\n

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Kaarel Tarand, avalike ja v\u00e4lissuhete juht Eesti Rahva Muuseumil t\u00e4itus septembri l\u00f5pus esimene t\u00f6\u00f6aasta uues majas. Avamise eel olid l\u00e4hituleviku ennustajate arvamustes suured k\u00e4\u00e4rid. Oli neid, kes siiralt lootsid ja tahtsid, et muuseum uues vormis kohe populaarseks muutuks, aga ka neid, kes muuseumi edasist k\u00e4ek\u00e4iku mustades v\u00e4rvides n\u00e4gid. Ikka selle kriitikute salmi j\u00e4rgi, et vale…<\/p>\n","protected":false},"author":1,"featured_media":10429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-10423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-muuseumimotted"],"yoast_head":"\nT\u00f6\u00f6d tehti ja armastus tuli - Eesti Rahva Muuseumi ajaveeb<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.erm.ee\/?p=10423\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00f6\u00f6d tehti ja armastus tuli - Eesti Rahva Muuseumi ajaveeb\" \/>\n<meta property=\"og:description\" content=\"Kaarel Tarand, avalike ja v\u00e4lissuhete juht Eesti Rahva Muuseumil t\u00e4itus septembri l\u00f5pus esimene t\u00f6\u00f6aasta uues majas. 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